Link Building SEO
Link building SEO has a tight connection with such definition as SEO. Nowadays, when people of all ages, races and nationalities have free (more or less) worldwide access to the Internet, it is quite natural to consider all these web-users as potential customers and clients of any business. Thus Internet users should be provided with clear and accurate specification of the goods and services they are offered.
Therefore good and perspective business strategy should necessarily include programs for web-advertisement.Because of the changing nature of SEO-optimization it is not that easy to build an effective linking system. This guide will help both a newcomer and a developer familiar with SEO for a while not to get lost in this complicated system and learn some useful tips for being a successful SEO-writer.This brochure will guide you through the SEO-world with easiness and swiftness. The theoretical parts are supported by practical units, so you could quickly manage the difficulties and solve the understanding problems with the help of visual examples.
What is link building?
First of all let’s deal with the definition of the word “link”. Link (or hyperlink) helps the users to achieve any website they need. Each link contains a code that connects one page to another. Without links navigation between the websites in the Internet would not be possible. Web links (both between independent sites and pages which belong to a similar domain) are identified and classified by search engines. All SEO-developers agree with the opinion that link building is one of the hardest parts of their job. That’s why it is so important to become a truly master of such complicated subject as creating a hyperlink system. If a SEO-employee performs well in link building, he or she will be given a chance to succeed in career, to be promoted to a perspective position and eventually put him or her on higher level of salary.The importance of links in SEO
Before you begin to read the material about link building itself, try to understand the basics of link creation, the principles of search engines’ work and their links’ interpretation.
- How does the link look like in HTML documents?
All websites are created with the help of an encoded document(HTML), which keeps all the information about the web-page (text and its formation, navigation menu, pictures, logotypes, some types of page animation and links which are referred to other pages of this site or lead to another domain). The features of site structures are defined by elements called “tags”. For defining string as a link is used an “a” tag (an anchor tag).
- The referring URL in link
After tag “a” is placed “href” – “hyperlink referral” that defines URL which user is to be redirected to after clicking the link. You can also write here a path for a picture or another file stored in your PC to load it to the server, or produce a connection link between different parts of your web-page.
- Title of a link
You can write inside the anchor tag the text which would be visible on your webpage. Please pay attention that if you leave an empty space instead of text the users would not be able to see the link. Though they will be redirected to an URL defined in link’s tag by simple clicking on the space where the link is placed.What does “nofollow” mean?“Nofollow” is an attribute that is added into a link tag when search engine is not allowed to pass to the target site any information regarding the source of the referring URL. This attribute is often used by site owners when there are a lot of referral links on page but not all of them are confident (e.g. forums, blogs, comment forms, etc.). This usually mean that owner doesn’t place the links himself and page is interactive (many users are able to place on web-page any content they want).